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Sunday, November 8, 2009
Heritage India Time Travellers- 14th and 15th of November, 2009
Wednesday, November 4, 2009
Heritage India at the Kala Ghoda Festival of India, Mumbai.
DAY 1- 30th Oct 2009.
We set up the stall and waited for our first customer to arrive. Within an hour, the counter was packed with art lovers, photographers and stu
dents. The magazines were selling like hot cakes. Foreigners were fascinated with the style, photographs, information in each issue.
At the end of day 1, we ran out of copies and made arrangements to bring in a fresh lot for the next 3 days.
DAY 2- 31st Oct 2009.
10am: - The volunteers were charged up for round 2. We changed the posters and banners everyday to get a fresh response. And we did! This time we placed a bright, enormous umbrella on the stall to attract the viewers… the umbrella had ‘special offers’ splashed across it. It worked like magic!
A place to sit and browse through the magazine was created..We called it the Reading Room!
DAY 3- 1st Nov 2009
Our Latest Issue (Nov to Jan) was out today. We had a countdown of the number of copies on
the Bright blue umbrella… The new issue was sold out by the end of the day!
Mothers subscribed to the magazine to update themselves and their kids’ for their geography projects, while the husbands sat in our reading room appreciating the ‘Wari’ coffee-table book. The response was splendid.
Architecture students picked up one of each issue and stacked their bags. Grandpas and grandmas subscribed for their grandchildren living abroad and shared their knowledge about Indian festivals, culture etc with our volunteers.
Again, we were sold out!
DAY 4- 2nd Nov 2009
It was the last day of the festival and the umbrella read ‘LIMITED STOCK, Hurry!’ Familiar faces flocked the stand for subscription. Sandesh bhandare’s Wari in French and English were sold out by evening.
School teachers and Designers picked up copies of the magazines and thanked the team for this brilliant magazine concept!
It was 10pm and it was time to pack up. The Kala
Ghoda festival of India was a great platform for the magazine to reach out to the art lovers and readers all around the world. It was an experience and an event, Heritage India will always be grateful to.
Good day and see you in the Kala Ghoda Festival in February with interesting articles and superior Special Offers.